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To many skilled professional certifications are the key to improving their competency getting recognized; advancing their careers as their gain experience and grow into a new role; finally become experts.

However, if one were to look at the above there are four keywords as below

Did you know more than 70% of consumers are at least somewhat likely to buy based on experiences alone? It's no wonder to find customers moving away from a brand after just one bad experience. One-third of consumers agree they would change brands after one bad customer experience.

Nonaka & Takeuchi developed the SECI model by introducing the Japanese concept of 'Ba', which roughly translates as 'place'. Ba can be thought of as a shared context or shared space in which knowledge is shared, created, and utilized.

Through this article I intend to help my readers understand how vital KM is as an enabler in helping you realizing and tap into honing your competences to magnify your personal brand.

"All the world's a stage, and all the men and women merely players: they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages." - William Shakespeare

Ever wondered who the actors of a PLAY are when you are deploying a successful KM strategy? If you thought that it is only the Leaders who are the producers and who own the budget, then think again!

Knowledge is an intangible organizational asset that needs to be managed like any other asset. It needs to be developed, consolidated, retained, shared, adapted, and applied so that workers can make effective decisions and take aligned actions, solving problems based on the experience of the past and new insights into the future. -  - Definition from ISO 30401 : 2018

In recent years, knowledge management systems have changed business and customer success. And companies who don't want to be left in the dust need to start using new tools that can help them simplify complex data and develop better ways to store and access information to achieve better business outcomes instead of relying on bandaid solutions for an easy fix.

However, cracking the code to a new knowledge management technology is no easy feat, especially for large companies with massive data and endless amounts of information.

In today's knowledge-driven economy, knowledge management is a powerful tool for any business. Knowledge management can help organizations be more efficient and productive by improving their information-sharing practices. However, without the proper tools, implementing this best practice can be inefficient and lead to lower productivity levels.

In a rapidly evolving world, we must align with modern digital approaches like VR (Virtual Reality), Big Data, and AI to gain and maintain a competitive advantage. The education sector embraces knowledge management by CoPs (Communities of practice)
to keep abreast with these technological advancements.

Introduction

I work for a major online- and campus-based university with about 5,000 full-time employees and 4,000 part-time faculty. When I began my KM journey, knowledge management within my company, where it existed, was disparate and siloed. It was also limited only to knowledge bases and other similar forms of information management on the DIKW pyramid and even then not managed well.