by Anne Marie McEwan, CEO of The Smart Work Company, Ltd.

'Change management' and 'knowledge management' are both phrases that make me very uncomfortable. To me, knowledge is personal. Certainly what we think we know is influenced by many things. This might include our own psychological dispositions that limit or enable our beliefs about our capabilities, work environments and contexts that help or hinder us as we seek to understand, and the strength of our commitment to acquire new knowledge. What I think can be influenced are the conditions where new personal and collective knowledge can emerge, and existing knowledge can be put into practice.

What about change management? We know from the last big shift in organising and working practices, when traditional manufacturing adapted to lean, quality and agile approaches that, in the words of one commentator at the time, most businesses failed their way to success. Change, as we all know, is messy. To say it can be managed is, I think, to conceal the complexity of human behaviour.

Human beings are individually complex; we are not static entities. We may well have patterns of characteristics that stay with us through our lives but what we know and believe in adapt continually as we experience life and people. Work process are the outcomes of what people do together. So if we are already complex, relationship dynamics only expands complexity, and that's before we start to take into account increasing levels of social, organisational and technical complexity arising from converging global workplace trends.

Yet despite human relationships being complex and dynamic, organisational rigidity prevails. The pull of the status quo is strong. Can change be managed? And if so, how?

Changing our approach to change

I really like Peter Fry's metaphor of trojan mice:

"Trojan mice are small, well focused changes, which are introduced on an ongoing basis in an inconspicuous way. They are small enough to be understood and owned by all concerned but their effects can be far-reaching. Collectively a few trojan mice will change more than one Trojan horse ever could."

He's in good company. John Hagel and colleagues in their book, The Power of Pull, talk about "small moves, smartly made" as the basis for institutional change. They say:

"These changes will be driven by passionate individuals distributed throughout and even outside the institution, supported by institutional leaders who understand the need for change but who also realize that this wave cannot be imposed from the top down."

And then there's Dave Snowden's "safe-to-fail probes":

"... when dealing with complex systems there is the need for experimentation. Safe-fail Probes are small-scale experiments that approach issues from different angles, in small and safe-to-fail ways, the intent of which is to approach issues in small, contained ways to allow emergent possibilities to become more visible."
Hagel at al. say that "going forward, individuals will increasingly shape institutions rather than vice-versa." I agree with them, which is why the book I wrote is called Smart Working: Creating the Next Wave. What I am suggesting is that people are not prisoners of their work environments, rather they shape them to suit their own purposes - as far as they are able to.

That has always been the case, though. If organisations are slow to change because of the rigidities built into structures and systems, what now makes an increased pace of change more possible? What is now key is that people are connected through the internet to a sort of giant global brain. They can find out who knows what to help them in doing whatever it is they want to do, and they can get emotional support in communities of peers who are trying to do the same thing.

Creating conditions

Let's return to knowledge management. What people need are performance environments and cultures where continuous innovation is integral to everything everyone does. People have a "yearning of learning", desire for social connectivity, and a need for self-determination.

Process innovation philosophies, which I was researching decades ago, matured from a focus on continuous improvement and eliminating waste to a broader focus on continuous innovation - questioning the status quo (Do we still need to do this? If so, how might it be done better or differently?), and building enterprise capability from a philosophy of try-it-and-see experimentation.

So rather than trying to manage knowledge, our changing world demands a rethink. Change does not only have to be of the top down variety. People who are able to lead change and build enterprise capability through an accumulation of small-scale experiments are distributed throughout organisations.

The focus now shifts to managing our own knowledge and putting it into practice. What people now need to develop are digital, networking, political, collaboration and learning skills that will let them access what they need both within and across enterprise boundaries.

To do this, they will need others to act as facilitators, information brokers and curators, coaches, provocateurs and sounding boards. They will also need work cultures that encourage autonomy and experimentation, of course with risk factors and boundaries clearly communicated. How then will the role of Knowledge Manager have to evolve? Over to you!

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About the Author: Anne Marie McEwan is CEO of The Smart Work Company Ltd, which combines practical work-based learning and new management thinking to help senior practitioners make the transition to new ways of working. She is a member of the UK Work Organisation Network.




Dr McEwan has researched and worked with businesses making the transition to new ways of working, across different sectors. She co-facilitates US-based Johnson Controls' Global Mobility Network, a learning network for senior IT, FM and HR executives, where her work has included tracking workplace trends. Her doctoral studies at Cranfield University explored how manufacturing companies design organisational systems to encourage, support and harness the contribution of operator tacit knowledge in business process innovation.

This blog is excerpted from her book, Smart Working:  Creating the Next Wave - available from Gower Publishing.